12.26.2011

All McDonalds Closed in Boliva.



"Bolivia will become the first McDonald’s-free Latin American nation, after struggling for more than a decade to keep their numbers out of ‘the red.’

After 14 years in the nation and despite many campaigns and promos McDonald’s was forced to close its 8 Bolivian restaurants in the major cities of La Paz, Cochabamba and Santa Cruz de la Sierra.

McDonald’s served its last hamburgers in Bolivia Saturday at midnight, after announcing a global restructuring plan in which it would close its doors in seven countries with poor profit margins.

The failure of McDonald’s in Bolivia had such a deep impact in the company’s Creative and Marketing staff, that they produced a documentary titled “Why did McDonald’s Bolivia go Bankrupt,” trying to explain why did Bolivians never crossed-over from empanadas to Big Macs."


quoted from http://www.hispanicallyspeakingnews.com

Watch the Video Here

No comments:

Post a Comment